Shumaker PDT partnered with Manheim Pennsylvania Auto Auction to produce their Xtreme Spring Charity Auction and Gala. The event goals were two-fold: to sell a record number of high end cars and to raise funds for The Kyle Petty Charity Ride Across America. The Charity Ride benefits Victory Junction, a year-round camp for children with chronic or life threatening illnesses. With excitement growing for these events, Manheim turned to their long-time event production partner Shumaker PDT in Lancaster, PA, to create truly amazing experiences to wow their clients and guests.
Shumaker PDT provided:
Full event production with Audio, Video and Lighting
Event Layout, Design, Theming and Decor
Over five thousand wholesale dealers were on-hand and online to purchase Ultra Highline, Classic, Muscle and Specialty vehicles.
Those onsite at Manheim were treated to an amazing show. The auto auction lanes were transformed into an energetic, refined venue. Delicious food options and extravagant stations rounded out the evening event.
With Kyle Petty in attendance, the successful charity auction was a high-end show complete with lights and cameras tracking the auction cars showing them to their best advantage. Live multi-shot video was simulcast onsite and online to increase sales all while the custom designed neon signs rotated above the vehicle up for auction.
An amazing $40,000 was raised for the charity at the Xtreme Spring Auction, so Manheim’s fundraising efforts were well underway!
Our Xtreme Spring Specialty Sale and Charity Gala continue to grow into a premier event in our industry with record attendance year after year. Our clients get excited when this event rolls around because it helps kick off the Spring wholesale market. When we are looking to put on our best events, we can’t help but keep turning to Rod Shumaker and his team year after year and event after event. When your event partner is this top notch, it allows you to focus on your business while they transform your event space into something amazing.
John Crispeno, Marketing Manager at Manheim Pennsylvania Auto Auction.